For the first two MaKe iT COuNT posts, I highlighted a couple ideas for "buycotts", businesses that deserve your patronage. From what I've seen, they are shining examples of positive, moral corporate sponsorship. The good news: there are more like them (stay tuned)! The bad news: there are plenty of immoral corporate sponsorships out there, too.
Planned Parenthood and the ACLU do a good job of hiding their underwriters, but the National Gay and Lesbian Chamber of Commerce proudly display a long list on their website.
Levi Strauss & Co... PepsiCo... Hilton... Marriott... I was not surprised to find these, given their abysmal track record on upholding traditional American values.
But I was very disappointed to discover Southwest Airlines listed as well. Turns out, they have a whole "Gay Travel" page, boasting "We are proud to support, celebrate & serve the GLBT community [...] by featuring wonderful gay-friendly destinations, events, and special offers [...]"
Boycott? I'm not sure. Think twice? Definitely.
Where/how/when you spend--or don't spend--your money matters. MaKe iT COuNT.